In today’s urban lifestyle, consumers, generally, are disconnected from the original source of their food. As such, food labels play an integral role towards understanding how a product came to be. Unfortunately, marketers have run rampant for decades, fabricating terms, seals, emblems, and photos that form mental associations of idyllic farm settings, even if the product came out of the worst of factory farms. Confusion is at an all time high. Organic, Grass fed, Grass finished, Corn fed, Grain Fed, Free Range, Pasture Raised, Farm Raised, Natural, Naturally Raised, Antibiotic Free, Raised without Growth Hormones, Sustainable, Humane, Ethical, Certified Angus, Kobe, Berkshire… the list of adjectives to describe meat go on and on. What do they mean?
In this issue we will take you through the most common terms found in Canada to describe meat, and what they actually mean. It is important to note that when googling any of these terms, you will more than likely land on a on U.S. web page, which causes Canadians even more confusion because the terms have different meanings in the U.S. or other countries.
Without further ado, The Healthy Butcher’s Ultimate Guide to Canadian Meat Labels…